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Made to Stick

Why Some Ideas Survive and Others Die

6 Principles of Sticky Ideas

- Simple

- Unexpected- crash at the end of the car commercial.

- Concrete

- Credibility- the ability to test. Before you vote ask yourself if you are better off today than you were 4 years ago- Reagan.

- Emotions

- Stories


Curse of knowledge- we find it hard to imagine not knowing what we have learned. Can’t imagine what it’s like not to understand a certain concept that we accept as fact

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