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Made to Stick
Why Some Ideas Survive and Others Die
6 Principles of Sticky Ideas
- Simple
- Unexpected- crash at the end of the car commercial.
- Concrete
- Credibility- the ability to test. Before you vote ask yourself if you are better off today than you were 4 years ago- Reagan.
- Emotions
- Stories
Curse of knowledge- we find it hard to imagine not knowing what we have learned. Can’t imagine what it’s like not to understand a certain concept that we accept as fact
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